"I keep six honest serving-men. They taught me all I knew. Their names are What and Why and When And How and Where and Who".


Rudyard Kipling




Andy Cars, MBA (b. 1971) is the founder of Seedcap. Andy has a background as entreprenuer, investment manager at the venture capital company PreVentura, strategic advisor to the asset management company Invesco and as marketer at Bertelsmann Music Group (today SONY/BMG), a multi national record company.


Since 2006 Cars has worked with business development and fundraising for innovative startups. As business development cooperation partner for the angel network Connect, the Swedish Energy Agency, ALMI and Onoterat, and as jury member of Venture Cup, Cars has evaluated and advised hundreds of tech startups.


Cars holds an MBA in International Finance and Marketing from the European University in Lisbon and an undergraduate in International Business and Change Management from the Open University Business School (OUBS) in Milton Keynes, UK.


Mobile: +46-(0)768-600 477





Kent Thorén, PhD (b. 1972) has a background as

management consultant of business strategy and transformation at BearingPoint, business development manager at eBay, and as analyst at Glocalnet and ABB Alstom Power. Thorén has also acted as interim program director at TeliaSonera advancing their IT/IP business competence development program.


Thorén holds a Master of Science in Industrial Engineering & Management from Linköping Institute of Technology, and a PhD in Industrial Management from the Royal Institute of Technology (KTH) where he has also been course director for the strategic management course and the international management control course. Thorén completed his PhD thesis on corporate entrepreneurship as a business development strategy.


Thorén is program manager for commissioned education at KTH and affiliated management consultant at Growthstrategies in Stockholm.


Mobile: +46-(0)709-81 67 46


Erik Winqvist, M. Sc. (b. 1977) has extensive experience from early stage investments. Since 2006 Winqvist is CEO of Sandstone Management AB, where he manages an investment portfolio in web services, wireless communication, building materials and IT security.


Since 2007 Winqvist is also a business coach for the business angel network Connect East Sweden where he helps companies improve their communications towards investors.


Winqvist has evaluated hundereds of companies, has served as panelist for STING and Stockholm School of Entrepreneurship, and has corporate governance experience from several company board assignments.


Winqvist has a M. Sc in Business and Economics from Stockholm School of Economics.


Mobile: +46-(0)73-980 38 86



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